Indiana Silva Patino
Content Creator & Digital Storyteller
Social Media
& Content Creation
I provide photography and video content for The Matador, a Texas Tech University–themed boutique. My work is featured across all social media platforms, including Facebook, Instagram, TikTok, Pinterest, and X. I ensure each piece of content aligns with the brand’s identity and values while engaging its audience. Most recently, a Valentine’s Day campaign video I produced became the boutique’s highest-performing video since December 2025.
During my time in The Goin’ Band from Raiderland, I helped establish a dedicated content team for the Texas Tech Colorguard. I served as the team’s lead photographer, capturing the colorguard at every game throughout the season. My photography was featured across their social media platforms, including Facebook and Instagram, and I collaborated closely with the captains and videographer to develop engaging content for TikTok. The creation of the content team significantly increased the colorguard’s social media presence, including a TikTok video I helped produce that surpassed 500,000 views.
The Matador
TTU Colorguard
SEO &
Copywriting
As the E-Commerce Marketing Assistant at The Matador, I have gained experience in copywriting by crafting product descriptions for the website. I optimize each description for SEO by strategically incorporating relevant keywords and phrases to improve visibility and reach.
Graphic Design
At The Matador, I design graphics for in-store TV displays, creating well-balanced and visually engaging content that captures attention while remaining true to the brand’s identity. I strive to ensure each design enhances the brand’s essence rather than compromising it.
In addition to TV graphics, I am also knowledgeable in logo design, developing distinctive and versatile brand marks that effectively communicate a company’s identity across digital and print platforms.
About Indiana Silva Patino
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Hello! I am a content creator and digital storyteller and I love finding creative ways to tell stories through a digital lens.
I currently serve as an E-Commerce Marketing Assistant at The Matador, where I create engaging social media content and contribute to website optimization and updates. I previously served on the media team for the Texas Tech University Colorguard as a photographer, capturing the team throughout the football season. Each opportunity has strengthened my passion for visual storytelling and meaningful brand communication. My mission is to craft engaging visual content that helps brands tell their story and connect with their audience.
Let's Connect
Available to work in:
Dallas, TX
San Antonio, TX
Houston, TX
Phone
(469) 499-6561
